top of page

Results found for ""

Articles (11)

  • Fast Food and the Truth about Hip-Hop

    With the number of times people have said that hip-hop has died and come back to life, it could be a cat named Jesus. And as hip-hop has evolved d, it has begun to resemble something we all know closely and some of us love: fast-food chains. What are we talking about? Let us explain. Do you remember when you were a kid, and you’d be with y our parents driving home from school or an after-school program, and you’d see the red hair of the Wendy’s girl or the beautiful glow of the Golden Arches come into your view? It was almost like you could hear those juicy burgers and fries calling your name. But more times than not, your parents probably shot down your fast food dreams, saying,” Do you have McDonald’s money?” or even the infamous “There’s food at home!” Heartbreaking, we know, we were there. But our parents often didn’t let us fulfill our kid-like fast food cravings because fast food was never meant to be a daily dietary staple. As we all now know, it’s NOT the healthiest option. But somehow, now that we DO have that McDonald’s money, we’re all probably eating it too regularly instead of taking the time and energy to cook higher quality and healthier options at home. Do you see where we’re going with this? Fast food is like today’s hip-hop, and today’s hip-hop is like fast food. Yikes. The thing about fast-food chains is that they are expert influencers, targeting communities with solid purchasing power through meticulously planned advertising strategies. Everything from their menu choices to the locations they select is carefully calculated to create a daily demand for a product meant to be consumed sparingly. But do ya’ll hear us? You can't reap the rewards of manipulated consumption without acknowledging the consequences. And the music industry is the same way, particularly in hip-hop. What once was meaningful packed lyrics, rallying anthems and ciphers about fighting back against racism, injustices, and truth, has turned into water downed mumble raps, repetitive club beats, and rappers with no skin in the game flashing cars they can’t afford to buy, chains they didn’t earn, and creating chaos and noise in a world already overloaded with bogus people famous for nothing but dumb antics. To harm the body is to sever the mind. Just as consumer advocates rally against the fast-food industry and hold it accountable for failing to inform consumers about their choices adequately, there are artists and platforms in the hip-hop world advocating for discerning consumers. And it’s about damn time. We see a transformation in the music industry, marked by a "woke" and conscious trend rooted in a grassroots movement to reintroduce authentic music. Like fast food, quick indulgence in shallow music can leave you empty, but a well-crafted, independent musical experience can keep you returning for more. It would be unfair to blame the entire industry for the state of hip-hop today or every artist, but the ones producing subpar music? We’re looking at you. We get it; you’re just capitalizing on opportunities. But it’s time for ya’ll to face the music ( no pun intended) and reap the repercussions of your actions. While the era of mumble rap and its inherent contradiction persists, we look forward to a shift and changing the guard in music toward a revival of genuine music. We’re ready for a departure from the fast-food-style music constantly shoved into the airwaves by the powers that be and look forward to reclaiming what makes music genuinely great. It’s time to stop eating fast food and start cooking at home.

  • Sway Calloway's 5 Fingers of Death: Setting the Gold Standard in Music Discovery

    Creator: Mike Coppola | Credit: Getty Images| Copyright: 2019 Getty Images Much like how Johnny Carson revolutionized interviews and introduced new comedians to the world, Sway Calloway has become synonymous with authentic music discovery through his segment '5 Fingers of Death' on the popular show 'Sway in the Morning' on Sirius XM Radio. While the concept of inviting artists to freestyle over random beats isn't novel, Sway has elevated it to an art form, setting an unparalleled standard in the industry. Comparing this phenomenon to Michael Jackson's moonwalk, it's safe to assume that other hosts might have attempted a similar approach in the past. However, Sway stands out as the best, a fact attested not just by my opinion but also by the YouTube community. To gauge the authenticity of any content, one only needs to read the honest and passionate opinions shared in the YouTube comments section of popular videos featuring Sway's interviews. His unique style and genuine passion for music have truly set a gold standard in the realm of musical discovery. The 5 fingers of death will make or break an artist or fraud. Not everyone can handle it. I remember watching an interview where I wish he would call out the frauds by name where he would bring artists on and they themselves would say I am cool with the interview but I am not trying to come in there and rap. That’s like me having a show on TV where I interview basketball players where people tune in to here me talk to athletes about the fundamentals of basketball and them telling me I’ll talk but don’t ask me to dribble, shoot, or dunk though. If consider yourself to be a lover of music regardless of genre, love a real MC, can appreciate hip-hop check out King Los. Literally one of my favorite artists that Sway introduced me to via the 5 fingers of death. Check out the below video below of the epic true freestyle flow of a real MC destroying the mic. This is real talent, real music. For more music and culture check out the SwayUniverse For the latest and greatest from King Los check out his latest work God, Money, War on iTunes #SWAYINTHEMORNING #HIPHOP #KINGLOS #REALMUSIC #REALHIPHOP #swayuniver

  • Unlocking Success: 7 Reasons Why Every Musician Needs Split Sheets

    Split sheets are essential documents for musicians, especially in situations where multiple individuals collaborate on creating a musical work. Here are several reasons why musicians need split sheets: 1. Clear Documentation of Contributions: Split sheets provide a clear and written record of who contributed to the creation of a song. This includes songwriters, composers, lyricists, and anyone else involved in the creative process. 2. Ownership and Copyright Information: They specify the percentage of the song owned by each contributor. This is crucial for establishing ownership rights and determining how royalties will be divided in the future. 3. Avoids Disputes and Misunderstandings: Having a written agreement prevents disagreements and misunderstandings among collaborators regarding their respective contributions and entitlements to royalties. 4. Simplifies Royalty Distribution: Split sheets simplify the process of distributing royalties. Performance rights organizations and other royalty collection agencies rely on these agreements to distribute payments accurately. 5. Facilitates Future Dealings: When a song becomes successful, there might be future opportunities for licensing, covers, or collaborations. Having a clear record of ownership makes negotiations with third parties much smoother. . 6. Preserves Creative Relationships: By clearly defining each person's contribution and ownership stake, split sheets can prevent disputes from arising, preserving creative relationships between collaborators. 7. Reference for Credits: Split sheets serve as a reference for album credits, ensuring that all contributors are properly acknowledged for their work. In summary, split sheets are crucial because they provide transparency, prevent conflicts, ensure fair compensation, and help maintain positive and professional relationships among musicians and collaborators. They are a fundamental tool for establishing a clear understanding of the business aspects of music creation.

View All

More... (6)

  • SHEDDIN.COM | Where real music happens.

    MEET EVO ONE OF THE BEST UPCOMING MUSIC PRODUCERS IN THE COUNTRY. READ MORE WILD TIMES WITH ANGELO VIVO Angelo Vivo, a rising star from the San Francisco Bay Area, stands out as one of the most dedicated independent music artists on the... GLORY: SPADE-O X AB LIVE To truly make a mark in the world, authenticity and unapologetic self-expression are key. AB Liva and Spade-O's album release party for... THE CROWD WAS LIKE OH SH*T... What's my take on Cain's performance? Well, picture this: you're in the midst of a Philly crowd, and suddenly, you hear a collective gasp... THE MOST SWAGGED OUT HOUSE PARTY... If Samoht graces your city, prepare yourself for an incredibly inspiring show. What could be a more exhilarating way to kick off a new... Philly's Premier Producer: A Spotlight on EVO At, our passion lies in providing a platform for talented creatives to reach a broader audience, and one artist who... Top 10 Things Every Serious Musician Needs Its very tough being a full time musician and making ends meet but if you are a seasoned musician and still struggling to get new opportunit Just some random inspo to get you through the week. We started a new playlist to put people on to new music. So if you're interested in adding your song to the playlist drop us note to submit.

  • ABOUT | sheddin

    GOOD MUSIC IS GOOD MUSIC REGARDLESS OF GENRE. WHERE REAL MUSIC HAPPENS. Sign up to receive exclusive content, updates, gear discounts and much more! SIGN UP WHAT IS SHEDDIN? /SHed·din'/ or to /Shed/ verb ​ "The act of rocking out" or "typically used by musicians to mean rehearsing a difficult passage repeatedly, until it can be performed flawlessly." The term "sheddin" is a musician term used to describe impromptu performances. A shed is when musicians get together and create a vibe, a groove, a movement. ​ Welcome to Sheddin Entertainment. Where real music happens.

View All
bottom of page