One of our favorite things to do at sheddin.com is to be an additional platform to allow creatives to have their voice exposed to a larger audience. Without a doubt John Evola aka EVO is hands down one of the best producers in the country. There is a clip on EVOs website www.evoproducer.com of thee Zaytoven hearing one of EVO's beats for the 1st time and after hearing it flew EVO to Atlanta to meet him personally, that is the kind of validation that make a person realize they are on the right path and the quality of his work is on point.
The word producer gets thrown around so much where in all actuality most of them should really just be called a beat-maker (no shade) but to be fair even these so-called "beat makers" need to still have a certain level of talent and an ear for whats relevant to remain...well relevant . With that being said artists and producers alike please don't fall into the trap of going with wave...every now and then we need to turn off Waze and GoogleMaps and arrive at our destination by trailblazing our own path without the outside influences. Trust your gut.
Now I am saying that all that to simply say...Don't look solely to mainstream media, the number of twitter and instagram followers or someone going viral as the top form of validation for talent. Use your own ears and trust yourself. However I will concede to the point that YES...there is a certain level of heightened exposure that comes when someone "makes it" and in turn this helps at times to validate their existence an influence in this fun music industry BUT we all know of plenty of artists or seen clips on IG or YouTube of a person that is just killing it and we ask ourselves why haven't they "made it" yet.
Now this is the beauty of sheddin.com, we love being able to find hidden gems like EVO before they really "blow up" and while they are on their journey to reach as many people as they can with their art we can help expose them to a larger audience...and trust me EVO will be a household name in the music industry very soon. Not only does this cat already looks like hes someone famous he does have the cred to back it up. And without needing to name drop he's collaborated on projects with many notable independent and mainstream artists and producers.
I believe the same way one can tell the difference between a home cooked meal from their grandmother vs a meal pieced together from the buffet section of your local grocery store, you will be able to tell the notable difference of a high quality beat. Go into the studio with EVO and there is a notable sonically different experience when hearing his final productions. One of his signatures is his use of live instrumentation but also his DRUMS...them bitches smack! Actually you can hit EVO up on IG @evoproducer and get one of his custom sample packs and you can see for yourself.
What is also crazy is watch